Brands Focus on their Data

This.

This is everything.

For a company that wants a relationship with its customers.

This is everything.

This.

Owning the data on your customers is critical to present and future success whether you are a manufacturing brand, D2C, retail, or a mix of it all.

Here is a great little article over on CMO.com:

https://www.cmo.com/features/articles/2019/3/4/adobe-2019-digital-trends-report.html#gs.0s3twp

Here is a snippet from the piece:

Brands are prioritising greater ownership and control over their data as they ramp up their investments in customer experience and personalised services, according to new research.

That’s the key finding of the “2019 Digital Trends” report from Econsultancy and Adobe, which surveyed nearly 13,000 marketing, advertising, e-commerce, creative, and IT professionals worldwide. (CMO.com is owned by Adobe.)

As in 2018, brands are continuing to increase their investments in personalisation.

Happy Reading,

J.W. Gant