Social Media with Mobile and Payments

I hope everyone had a wonderful Thanksgiving Holiday.

Back at it with lots of news from Black Friday and Cyber Monday.

I like this little story about the possible merging of social media with mobile and payments:

http://www.mobilepaymentstoday.com/articles/the-merging-of-social-media-payments-and-mobile/

Here is a snippet from the piece:

No other online channel is driving retail sales and referral traffic quite like that of social media. BI Intelligence reports that between the first quarters of 2014 and 2015, social media increased its share of e-commerce referrals by nearly 200 percent.

And while this year saw the merging of social media and payments into an undeniable powerhouse, social engagement with retail is still limited when it comes to a mobile device. But in 2016, this will change.

Happy Reading,

J.W. Gant