Tuesday, December 8, 2015

Mobile Payments This Holiday Season

The folks over at Mobile Commerce Daily have a bit of news worth reading.  Suffice it to say Apple Pay hasn't taken off, nor have mobile wallets in general.

Read on:

http://www.mobilecommercedaily.com/credit-cards-beat-out-mobile-wallets-during-black-friday-report

Here is a snippet from the piece:

Mobile wallet platforms did not fare well during this year’s Black Friday retail frenzy, most likely due to do inconsistency with retailers and consumer use, with Apple Pay at its lowest usage rate and PayPal being used more than others, according to a report from InfoScout.

The holiday weekend is known for its chaotic shopping sprees, with many retailers seeing long lines and disorderly checkout experiences, which may have led consumers’ choice to stick with established payment methods such as credit cards. On Black Friday this year Apple Pay saw only 2.7 percent use with all eligible transactions at retail locations, and Android even lower with 2 percent of possible transactions being used.

In similar news Dunkin Brands has now incorporated Apple Pay in to its mobile wallet, much like Starbucks before it.

http://www.mobilecommercedaily.com/dunkin-donuts-cracks-open-apple-pay-as-holiday-sales-thicken

Happy Reading,

J.W. Gant

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