Dunkin Brands Goes with Cardfree

On the newswire today.

http://www.businesswire.com/news/home/20151209005346/en/Dunkin%E2%80%99-Donuts-Selects-CARDFREE-Mobile-Platform-Generation

Here is a portion of the announcement:

CARDFREE, the leading mobile commerce provider to large merchants, announced that it is the mobile application platform provider enabling Dunkin’ Donuts’ new On-the-Go Ordering app that is currently being tested in Portland, Maine. The company was selected by Dunkin’ Donuts to provide the mobile ordering application solution to make it easier and more convenient for members of the brand’s DD Perks® Rewards Program to place an order from their mobile phone.

Cardfree clearly wants to be a major player in this space but their spin as "the leading ... provider to large merchants" is quite a bit heavy when you look at their current list of customers:

http://www.cardfree.com/partners.html

Sure Taco Bell, Sonic, and Rally's are bit but they vastly overstate their case.

Happy Reading,

J.W. Gant