Retailers Misfiring on Personalized Mobile

I really enjoy Mobile Commerce Daily and I hope you do too.  However, I'll continue to grab the stories from there, and everywhere else I look (I read a lot), that I like the most and pop them on here for you.

The post's title tells quite a story.  Read more:

http://www.mobilecommercedaily.com/retailers-lack-of-mobile-personalization-leads-to-commerce-downfalls-report

Here is a snippet from the piece:

Retailers are missing out on significant revenue opportunities by failing to personalize consumers’ shopping experiences, thanks to the lack of adaptive pages, product recommendations and search functionalities on their mobile sites, according to a Retail Systems Research report.

In its “Personalization Across Digital Channels” report, sponsored by predictive analytics platform Reflektion, Retail Systems Research highlights the major faux paus that brands commit when it comes to mobile commerce.

Happy Reading,

J.W. Gant