Mobile Beacons to Explode

That title is pretty killer, and I've been saying much the same for a couple of years now.  The folks over at AdAge.com have a great little article on these.

http://adage.com/article/datadriven-marketing/mobile-beacons-explode-a-silver-bullet/301874/

Here is a snippet from the piece:

In the next five years, hundreds of millions of mobile beacon tracking devices will pepper retail shops, restaurants and malls, observers are predicting. Global brands including Carrefour, Ikea, Macy's, McDonalds, Pizza Hut and Target signed contracts with beacon providers in the last quarter, according to ABI Research, and Facebook this summer began distributing the trackers for free to small businesses. But analysts suggest beacons are still not the be-all end-all of real-world tracking.

Happy Reading,

J.W. Gant