Check it out:
http://www.mobilecommercedaily.com/gilt-exec-hermes-handbags-sell-better-on-mobile-than-desktop
Here is a snippet from the piece:
A Gilt executive at the Mobile Shopping Summit 2015 revealed that more consumers purchase Hermès handbags on mobile than on desktop, suggesting that accessories and jewelry are better suited to mcommerce than ready-to-wear apparel.
During the “Loyalty Panel: Increasing Customer Lifetime Value By Developing A Consistent Brand Voice Across Devices” session, the executive discussed how some retail categories are not as readily bridged with mobile as others. Consequently, the brand has revamped the imagery in its mobile application and site and lessened credit card friction to make the shopping process seamless and fuel more sales.
“Some categories we haven’t been able to bridge as much as others,” said Cynthia Kleinbaum, director of loyalty marketing at Gilt Groupe, New York. “Ready-to-wear has been a challenge, not so much accessories and handbags.”
Happy Reading,
J.W. Gant
During the “Loyalty Panel: Increasing Customer Lifetime Value By Developing A Consistent Brand Voice Across Devices” session, the executive discussed how some retail categories are not as readily bridged with mobile as others. Consequently, the brand has revamped the imagery in its mobile application and site and lessened credit card friction to make the shopping process seamless and fuel more sales.
“Some categories we haven’t been able to bridge as much as others,” said Cynthia Kleinbaum, director of loyalty marketing at Gilt Groupe, New York. “Ready-to-wear has been a challenge, not so much accessories and handbags.”
Happy Reading,
J.W. Gant
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