http://www.mobilecommercedaily.com/why-apple-pays-second-year-will-be-harder-than-its-first-forrester
Here is a snippet from the read:
While Apple Pay’s adoption rate so far is encouraging, the solution faces resistance in many countries, is viewed as a threat by some banks and still needs to prove its value for merchants, according to a new report from Forrester.
In its first 12 months, Apple Pay made notable gains in building a meaningful presence in the United States and Britain with financial organizations, retailers and consumers, according to the report, Apple Pay Should Be Part Of Your Bank’s Payment Strategy. While it is facing some significant challenges building on that success, Forrester still expects Apple Pay to be a permanent part of the payments landscape in many developed countries.
Happy Reading,
J.W. Gant
In its first 12 months, Apple Pay made notable gains in building a meaningful presence in the United States and Britain with financial organizations, retailers and consumers, according to the report, Apple Pay Should Be Part Of Your Bank’s Payment Strategy. While it is facing some significant challenges building on that success, Forrester still expects Apple Pay to be a permanent part of the payments landscape in many developed countries.
Happy Reading,
J.W. Gant
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