I once worked to put together a QR Code based scavenger hunt for a trade-show event, enabled through the event app in the mobile devices of the attendees. This takes is to a much higher level.
Read on:
http://www.mobilecommercedaily.com/macys-peps-up-black-friday-shopping-via-beacon-triggered-mobile-game
Here is a snippet from the piece:
Macy’s keen grasp of mobile’s significant role for Thanksgiving weekend shoppers is evident from a new in-store contest leveraging beacon technology, a focus on Pinterest for showcasing deals and a mobile-enabled shopping list.
The retailer, long a leader in mobile shopping, is offering in-store shoppers multiple chances to win prizes by playing the mobile enabled Macy’s Black Friday Walk In and Win game, which is triggered by beacons. Additionally, shoppers can get a sneak peak at Black Friday specials on the Macy’s Pinterest page and build a shopping list from their mobile phones on Macys.com that they can shop from directly on Thanksgiving Day.
Happy Reading,
J.W. Gant
The retailer, long a leader in mobile shopping, is offering in-store shoppers multiple chances to win prizes by playing the mobile enabled Macy’s Black Friday Walk In and Win game, which is triggered by beacons. Additionally, shoppers can get a sneak peak at Black Friday specials on the Macy’s Pinterest page and build a shopping list from their mobile phones on Macys.com that they can shop from directly on Thanksgiving Day.
Happy Reading,
J.W. Gant
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