Wednesday, October 28, 2015

Beacons and Mobile Tech Changing Retail

Good little article over on Business.com about the potential impact of the emerging mobile technologies, such as bluetooth beacons, on retail.

Here is the story:

http://www.business.com/mobile-apps-and-tools/how-mobile-technology-is-changing-retail/

Here is a snippet from the piece:

While it was just another brick and mortar store failing to keep with the times, the February 2015 bankruptcy filing of Radio Shack was particularly ironic.

This was a company that once was a mecca for technology enthusiasts, but it couldn’t adapt to the latest technologies that shape consumer behavior.

As online stores continue to dominate, how will traditional retailers keep up with their consumer demands?

Here’s how retailers need to learn to adapt to disruptive technologies or else, like Radio Shack, face extinction.

Happy Reading,

J.W. Gant

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