Fun Mobile Loyalty Programs

The folks over at Mobile Marketer have an excellent piece on the loyalty of Millennials. Not surprisingly it has been found that a fun mobile loyalty program will attract this tech-savvy generation.

Shocker.  However, it is always good to formalize our understanding of the things we come to take for granted. Big retailers, such as Target, are taking notice.

http://www.mobilemarketer.com/cms/news/research/21526.html

Here is a snippet from the piece:

With recent research showing that fun experiences are key to loyalty for millennials, savvy marketers such as Sephora, Pepsi and Target are leveraging mobile to bring elements of gaming, social media and relevant content for more enjoyable programs.

The millennial demographic needs to be reached with a variety of different tactics compared to other consumers, as their values vastly differ from others, according to a new survey from Colloquy. Marketers need to focus on creating meaningful experiences rather than economic gains when it comes to reaching millennials through loyalty and mobile, as these consumers hold this type of marketing in much higher regard.

Happy Reading,

J.W. Gant