The secret to first-rate mobile apps for customers? Iterate, iterate, iterate
While I've spent the last 3 years on mobile apps and couldn't agree more with this, it struck me this statement could be applied to just about any product.
Here is the full story:
http://www.computerworld.com/article/2985653/mobile-apps/the-secret-to-first-rate-mobile-apps-for-customers-iterate-iterate-iterate.html
Here is a snippet from the piece:
Take four heavy-hitting brands -- Allstate, Hilton, United Airlines and American Express, all of which place a premium on customer loyalty and retention. Mix in the customer-pleasing form of mobile devices and the ever-advancing function of mobile apps.
What you get are four organizations using mobile to connect better with customers by leveraging their well-organized IT structures and well-skilled IT staffers.
"Mobile is really about supporting your overall business objective," says Forrester Research analyst Julie Ask. "Sometimes it's around revenue or sales, sometimes it's about influencing sales in stores. It could be about customer service." But to be successful, she adds, "mobile has to be an enabler of a better customer experience."
I really like the work Forrester is doing in this arena, by the way. If you can afford their services they are worth taking a look at.
Happy Reading,
J.W. Gant
What you get are four organizations using mobile to connect better with customers by leveraging their well-organized IT structures and well-skilled IT staffers.
"Mobile is really about supporting your overall business objective," says Forrester Research analyst Julie Ask. "Sometimes it's around revenue or sales, sometimes it's about influencing sales in stores. It could be about customer service." But to be successful, she adds, "mobile has to be an enabler of a better customer experience."
I really like the work Forrester is doing in this arena, by the way. If you can afford their services they are worth taking a look at.
Happy Reading,
J.W. Gant
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