7-Eleven, the company famous for the Big Gulp, wants runners to be pulled in to their stores by the use of beacon interaction with their mobile devices.
Huh?
Here is the story:
http://www.mobilecommercedaily.com/7-eleven-uses-beacons-in-singapore-to-chase-runners-into-stores
Here is a snippet from that piece:
Convenience store retailer 7-Eleven is working with Japanese soft drink manufacturer Pocari Sweat on a beacon campaign in Singapore that tracks runners’ progress and offers rewards when they pass one of the chain’s locations.
The retailer’s efforts are due to a desire to promote healthy lifestyles and maintain a presence in the mobile fitness space, given the prevalence of consumers using their mobile phones to track their running. The technology works through a free mobile application available on iOS and Android devices.
Now, I have a 7-Eleven just a few blocks from my home and adjacent to one of my favorite local pizza places (Pizza Express in Wakefield, MA) so I go in there frequently (a long way from Singapore). I've seen the increase in healthier options right next to the huge burritos and the slurpy machine. So, maybe this isn't a crazy move all together. However, I can't help but feel this company is reaching for customers it has no business laying a claim to.
Happy Reading,
J.W. Gant
The retailer’s efforts are due to a desire to promote healthy lifestyles and maintain a presence in the mobile fitness space, given the prevalence of consumers using their mobile phones to track their running. The technology works through a free mobile application available on iOS and Android devices.
Now, I have a 7-Eleven just a few blocks from my home and adjacent to one of my favorite local pizza places (Pizza Express in Wakefield, MA) so I go in there frequently (a long way from Singapore). I've seen the increase in healthier options right next to the huge burritos and the slurpy machine. So, maybe this isn't a crazy move all together. However, I can't help but feel this company is reaching for customers it has no business laying a claim to.
Happy Reading,
J.W. Gant
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