Best Reading of the Day - Entry 0159 Marriott Mobile

Marriott hotels has been doing some very fun things in mobile with much more planned in the future.  The folks over at Mobile Commerce Daily have an excellent write-up:

http://www.mobilecommercedaily.com/marriott-seeks-mobile-contextual-moments-that-matter

Here is a snippet from that piece:

A Marriott International executive at the Mobile Shopping Summit 2014 said that figuring out what are the right contextual moments on mobile to engage with customers is a big lesson that needs to learned.

During the panel discussion, “From First Click To Last Click- Overcoming The Disconnect Between Discovery And Purchase,” executives from Marriott, Staples, Swrve and ZineOne touched on how to drive ongoing engagement with mobile users.

Happy Reading,

J.W. Gant