I found a plethora of great reading today. Let me share it with you.
First up is a simple news piece from the folks at MorningNewsBeat:
The National Retail Federation (NRF) said yesterday that "total holiday retail sales, which includes November and December sales, increased 3.8 percent to $601.8 billion, which was in line with NRF’s projected forecast of 3.9 percent and $602.1 billion. In addition, non-store holiday sales, which is an indicator of online and e-commerce sales, grew 9.3 percent to $95.7 billion."
This means eCommerce has been exploding and led the charge to much higher sales figures this year over last. Buried in other news is the fact that tablet sales have been at the head of those figures. If you are in eCommerce you better be looking at tablets.
This next one raises the question of mobile apps in retail. Do we really need these? Are people using them? Read on:
http://econsultancy.com/blog/64136-mobile-apps-in-retail-who-needs-them
I may have been most interested in this next one. Mobile payments is embracing BLE Beacon technology. Wow! Knew this wasn't far off from hitting actual stores.
http://www.mobilecommercedaily.com/ibeacon%E2%80%99s-mobile-payments-potential-opens-to-retailers
Finally is the question of A/B Testing and how to perform this with native apps. Facebook is well known to have stated, Zuckerberg himself, that creating a non-native app for Facebook was the greatest mistake the company had made up to that time. Native was the path for them from that time forward. This does complicate some marketing questions for conversion rates, etc. Great read.
http://mobilemarketingmagazine.com/ab-testing-the-future-of-apps/
Happy Reading,
J.W. Gant
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