Thursday, January 16, 2014

Beacon Technology Continues to Roll Out

A bit of news today worthy of a post.

Shopkick is back at it after getting beacons in to Macy's stores late last year.  Next up for them is 100 American Eagle stores.

http://techcrunch.com/2014/01/16/shopkick-starts-100-store-ibeacon-trial-for-american-eagle-outfitters-the-biggest-apparel-rollout-yet/

A mall operator in the United States that runs 34 malls is installing beacon technology in all of them.

http://www.internetretailer.com/2014/01/15/mall-operator-installs-mobile-marketing-technology

The year of the beacon continues to roll out.

What will be next?

Happy reading,

J.W. Gant

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