Best Reading of the Day - Entry 0071 Mobile & Customer Experience

Two stories caught my eye today and are both worth sharing.

First up is a piece on the ratings we see for apps.  Ever wonder how some apps that aren't anything special necessarilly are consistently at the top and/or have a high user rating?  There may be a somewhat insidious reason behind that.  "Stuffing the ballot box" goes back as long as we've had voting and this is no different.

This piece by TechCrunch is illuminating:

Why is Uber Popular in Nigeria?

Next up is a good read by CMO.com on the Customer Experience.  In retail this is the era of the customer.  They control the information and all we can hope to do is tap in to it.  Maybe.

Good read.

http://www.cmo.com/content/cmo-com/home/articles/2014/1/3/customer_experience_.html

Here is a snippet from that:

Marketing executives need to identify the important unowned touch points in their customer experience and then influence and shape them to best deliver the brand promise.

The thought of gaining control over a myriad of outside influencers may seem overwhelming, but you can begin by taking four steps...

Happy reading,

J.W. Gant