News of the day is a study released from Mobiquity. Most striking is how problematic a poor app can be for a brand. 48% of mobile shoppers will abandon a brand entirely if they have a poor experience with the brand's app.
Market Wired has a write-up on the subject:
http://www.marketwired.com/press-release/apple-target-best-mobile-shopping-finds-new-consumer-satisfaction-study-from-mobiquity-1861311.htm
Wal-Mart held the crown as the best last year but has been passed by both Target and Apple.
Here is a snippet from the piece:
Compared to Mobiquity's 2012 study of retail brands' mobile apps and sites, the volume of mobile shopping has increased significantly in 2013, in some cases even tripling. For example, in 2012, 14 percent of consumers shopped at Apple using smartphones; in 2013, this soared to 49 percent. And then it comes to 2013 holiday gift shopping, 49 percent said they they'll spending $100 or more using smartphone apps -- a sharp increase from last year's 23 percent.
Happy reading,
J.W. Gant
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