Google Think Insights is out with another excellent write-up. This one speaks to Black Friday and the importance of the multi-platform approach to retail.
http://www.google.com/think/articles/black-friday-multiday-multidevice-event.html
Here is a snippet from the writing:
Black Friday and Cyber Monday are no longer one-day events. Facing a shorter holiday season, retailers rolled out deals earlier than ever this year, and shoppers followed suit. In fact, people were searching for Cyber Monday deals as early as Thanksgiving Day when "Cyber Monday" was a top trending search on Google. What else does our data show? Not only did consumers start early, but they also hunted for deals all weekend long, often on mobile devices. Tech gifts dominated and vloggers shared their finds in “haul videos” on YouTube. Savvy advertisers are tracking these trends to inform and improve their efforts all season long.
Happy reading,
J.W. Gant
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