Best Reading of the Day - Entry 0069 Loyalty and Payments

One article I missed during my recent time off due to illness is well worth capturing in these pages.

http://www.pymnts.com/briefing-room/consumer-engagement/Loyalty/2013/more-proof-payments-is-killing-the-advertising-biz/

Here is a snippet from the piece:

The “hypothetical” scenario that I started with assumed an app tied to a store loyalty program but that is far from the only option available to consumers. In fact, I would say that it may be the category of player most at risk. Lots of third parties, large and small, are emerging who have clever ways of capturing consumer spending data and are using it to do things like compile shopping lists and then directing consumers to stores where the highly unengaged consumer product purchases like milk are the low-priced bait in an effort to help those consumers load their baskets with more of the higher margin unplanned items. And, apps that aggregate “wisdom of the crowd” data on key product category purchases are also shifting behavior away from stores and products that were once consumer “mainstays” to others that the community has said offers a better overall value equation.

Happy reading,

J.W. Gant