- More shoppers went to stores than last year
- They spent less money than last year
- Online and mobile sales grew tremendously over last year
- Sales overall are up over last year
CMO.com has the best article on this:
Here is one piece from that:
Thanksgiving once marked a day of gratitude, spending time with loved ones, and, of course, a big turkey dinner.
But that has clearly taken a back seat to what now kicks off the busiest shopping time of the year. This year marked the first time retailers opened their doors to customers on Thanksgiving Day, with big-box stores including Target and Walmart hoping to make up for the shorter holiday shopping season. What we're finding is that while in-store sales were lower than usual for the holiday weekend, online revenue for the period was up, further cementing the notion that online shopping is becoming the norm.
Several more articles are relevant in their own way:
News on how Victoria's Secret is using mobile:
Cyber Monday is the biggest ever:
Small form factor tablets, or large smart phones, known as "Phablets" are taking a growing share of the market:
That last one I find particularly interesting as I've been predicting growth in that form factor for some time now.
Happy reading,
J.W. Gant
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