Shopkick to Deploy iBeacon Technology

Several news pieces to catch up on from the previous week.  It is the biggest week of the year for retail and the news coming out is worth looking at.

Are you familiar with Shopkick?

They've partnered with Macy's to roll out possibly the first pilot of iBeacon technology in store:

http://www.gpsbusinessnews.com/Shopkick-to-Deploy-iBeacon-Retail-Presence-Systems_a4519.html

http://www.shopkick.com/shopbeacon

This is pretty big news.  A third party app company getting a footprint within the retail store environment to facilitate in-store marketing.

Wow.

I call that news.

J.W. Gant