New Mobile Loyalty for Dunkin Donuts

Digital marketing, digital loyalty, and the mobile internet.  These are all coming together in the efforts being slowly launched by Dunkin Donuts through their mobile loyalty program.

If that image isn't too distracting for you here is a snippet from the article:

The new, mobile-friendly program offers a simplified rewards system, with a platform that updates members' rewards balances in real time.

Guests will earn five points for every dollar they spend on qualifying purchases when they pay using an enrolled Dunkin’ Donuts card, either plastic or via the Dunkin’ mobile app. Once members accrue 200 points, they receive a coupon for a free medium beverage of their choice. 

To read the full article click here:

dunkin-starts-rolling-out-enhanced-loyalty-program

Happy reading,

J.W. Gant