Wednesday, October 2, 2013

Best Reading of the Day - Entry 0040 Mobile Revolution

The Progressive Grocer web site has a good "Expert Column" up yesterday speaking to the Disruptive Mobile Revolution we are currently in the middle of.

expert-column-the-disruptive-mobile-revolution/

Here is a snippet from the article:

What just happened? During every revolution there is a moment in time when you reach the point of no return. As marketers look to reach consumers and affect their shopping behavior in an increasingly targeted way, that time is now, as mobile technology has exploded on the scene.

Smartphones and tablets have now reached critical mass to fundamentally impact shoppers’ behavior.

Happy reading,

J.W. Gant

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