First up revolves around political campaigns, though we'll leave the politics out of it. The Obama campaign is well known to have been at the technological forefront during both the 2008 and the 2012 campaigns. Some of the details have been emerging over time and some of it is directly applicable to retail technology efforts.
The folks at Econsultancy have some lessons learned for us from the latest campaign that makes for worthy reading:
seven-lessons-obama-s-digital-team-learned-from-a-b-testing-emails
Here is a snippet from that article:
In case you’re a few years behind the times, you will be aware that Obama’s re-election campaign was a success.
But what is less well known is the detail of the testing process behind the email strategy that helped to raise more than $500m in online donations.
Next up is the old goodie known as the weekly circular and some efforts to change the landscape of this marketing effort:
retale-takes-a-stab-at-mobilizing-retail-circulars
Mobilization of the weekly circular? Interesting. Here is a bit from that article:
Bonial International Group today has launched a mobile application called Retale to help United States retailers deliver the traditional circular in a new format.
A number of other organizations such as the Associated Press have already tried to put out a centralized mobile circular app for retailers, but Retale is confident that it has created the winning solution. Bonial International Group has already launched similar apps in Germany, France, Russia, Spain and Brazil, and it has accumulated more than 500 European retailers already.
Happy reading,
J.W. Gant
**UPDATE**
BusinessWeek.com has a piece on the "Retale" app spoken to above.
the-surprisingly-simple-retail-app-that-could-juice-holiday-revenue
Looks like it is making waves.
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