The area of best practices for push notifications, those informational alerts that pop up on your smart phone, is a critical area for digital marketing. CMO.com has a bit on this through TechCrunch:
http://www.cmo.com/content/cmo-com/home/articles/2013/10/15/the_precise_art_of_m.frame.html
Here is a snippet from the story:
“...the basic problem with push notifications is they are used [as] an email replacement. I can see marketers and growth hackers getting all hot n’ heavy realizing that they can now send the weekly “people you should follow” email that nobody reads as a push notification to your mobile device.”
Happy reading,
J.W. Gant
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