Best Reading of the Day - Entry 0047 Kohl's and MCX

The folks over at Mobile Commerce Daily do a great job capturing stories that have an interest to me in my new role.  The latest looks at the work Kohl's is doing to prepare for the holidays and what that is shaping up to look like in their iPhone app.


kohls-lays-groundwork-for-mobile-payments-with-holiday-investments

Here is a snippet from the article:

Kohl’s has unveiled its holiday marketing plan that centers around the retailer’s iPhone application, possibly hinting at a larger mobile payments plan from the retailer in the future.

...

Paving the way for mobile paymentsKohl’s is one of more than 30 retailers working with MCX to roll out mobile payments at point-of-sale systems (see story).

Some expect MCX to roll out this quarter in time for the holidays, and the mobile news from Kohl’s may give marketers a glimpse of what to expect from the service.

Very interesting perspective, outside looking in by the analyst at Mobile Commerce Daily.

Happy Reading,

J.W. Gant