Best Reading of the Day - Entry 0049 Digital Marketing

Another excellent read by the folks at Econsultancy.  This article speaks to interesting digital marketing stats.

What is "Digital Marketing"??

The following is taken from the WikiPedia entry:

Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.

Here is a link to the article:

10-interesting-digital-marketing-stats-weve-seen-this-week

Here is one of the ten from the article:

John Lewis predicts a mobile Christmas

• John Lewis has predicted that this year will be the UK’s first ‘mobile Christmas’ with traffic from mobile phones and tablets overtaking that from desktops for the first time on Christmas Day itself.

• Mobile made up almost 50% of all traffic to johnlewis.com on 25 December 2012, with the peak hour being 9pm.

• The busiest day on mobile last year was 26 December, with over 920,000 visits. Over 1m visits are estimated for this Boxing Day which will be a new record for mobile.

• Mobile now accounts for over 40% of traffic to johnlewis.com and traffic is up over 115% year on year.

Happy reading,

J.W. Gant

**UPDATE**

Here is a great example of how digital is transforming marketing:
cvs-unveils-personalized-circulars

Here is a snippet from that article:

CVS/pharmacy is giving that venerable but perhaps a bit tired marketing channel -- the weekly circular -- a digital makeover. It includes personalized promotions focused on products of interest to consumers.


Have a great weekend.