Mobile Augmented Movie Watching

The last time I went to the movies I was quite annoyed at the mobile phone usage going on during the screening.  This is becoming more and more of a "problem" for moviegoers.  Or is it?

Disney is following upon some quiet experimentation around second screen viewing during movie going to augment the customer's experience.  A special app has been released that will work in parallel to special showings of "The Little Mermaid" coming back to theaters near you soon.

How does this picture suit you for the next time you go to the movies?

Some efforts have been made in the past for such an experience however none have been so ambitious.  This article provides some information on the subject:

http://mashable.com/2013/09/11/little-mermaid-ipad/

Here is a snippet from the article:

When the mouse house re-releases the 1989 classic in theaters this week, viewers will be encouraged to bring along their iPads. It’s all part of an interesting new movie-watching experience called “Second Screen Live.”

Powered by the free Disney Second Screen Live: The Little Mermaid app, the technology allows viewers to become part of the story. As a result, you’ll be able to interact with Ariel, Sebastian and Flounder.

Times are changing.  Will we soon require two options at movie theaters such as 2nd screen allowed and 2nd screen not allowed?  Just like smoking and non-smoking sections.

Happy reading,

J.W. Gant

**UPDATE**

PC Mag has an article on the subject of 2nd screen viewing in the movie theater.

http://www.pcmag.com/article2/0,2817,2424479,00.asp

Enjoy.