Best Reading of the Day - Entry 0036 Showrooming

An outstanding new study has just been released.  This was authored by a partnership of Columbia Business School and AIMIA.

Showrooming and the Rise of the Mobile Assisted Shopper

Econsultancy has a pretty good write-up of the paper and drew my attention to its release:

http://econsultancy.com/us/blog/63411-how-can-retailers-deal-with-showrooming

Here is a snippet from that article:

The report contains some valuable insights into what motivates mobile users to buy online instead of in-store, and how retailers can respond to the challenge. 

I've been asking report authors David Rogers and Matt Quint about the study...

Here is the study in its entirety (well worth reading):

https://www4.gsb.columbia.edu/filemgr?&file_id=7313935

Happy reading,

J.W. Gant