Best Reading of the Day - Entry 0033 Macy's Game Advertising

Mobile Commerce Daily has a brief article on a recent advertising campaign by Macy's using a game combined with advertising, and more.  Ads ran with the Pandora iPhone app:

The copy for the ad read, “Play this game while you listen to music.” Below, a banner indicates that the game is sponsored by Macy’s.

When consumers clicked on the ad, a landing page brought up a picture of clothes next to the retailer’s famous star logo.

The landing page also features a box where consumers were required to type in the word associated with the picture in 30 seconds. The correct answer for the word was “Macy’s.”

Here is the complete article:

http://www.mobilecommercedaily.com/macy%E2%80%99s-gamifies-mobile-commerce-efforts-via-interactive-ads

Happy reading,

J.W. Gant