Major League Baseball - Mobile and iBeacons

Major League Baseball has announced work to utilize the iBeacon technology in Apple's flagship device, the iPhone.  This will be rolled out as a coupon experience first then more to come later.  2014 should see this capability generally available at ballparks.

MediaPost has a short write-up on this:

mlb-tests-ibeacon-app-feature-to-send-mobile-coupons

Here is a short snippet from the article:


On Thursday, Major League Baseball Advance Media (MLBAM), the league’s interactive unit, demonstrated a prototype integration of iBeacon in its At The Ballpark app at Citi Field in New York. MLB officials showed how coupons can pop up on a fan’s iPhone as soon as they walk into a souvenir shop. And other features appear when fans are near landmarks, according to an AP report.

Do you have the "At The Ballpark" app yet?

Here is a short write-up of the app:

http://blog.laptopmag.com/mlb-at-the-ballpark-app-will-let-you-buy-better-seats-from-your-phone

Look pretty fun for you?  I like the idea overall and this is certainly a trend we are seeing in major league sports in the United States.

When will this be available for Fenway Park??  I'd love to play around with it.

Have a great weekend,

J.W. Gant

**UPDATE**

Very good article on this at CNet:

http://news.cnet.com/baseballs-beacon-trials-hint-at-apples-location-revolution/