Wednesday, September 11, 2013

Best Reading of the Day - Entry 0034 NFC, ISIS, and the iPhone

Mobile Payments.  Will it require hardware on the phone?  On the POS?  Both?  Or something else?

MCX is betting hardware that is already in place can be used for mobile payments.

ISIS is betting on the benefits of Near Field Communications (NFC) as a hardware solution.

Apple is siding with the MCX path.  For two years running the Apple Keynote announcing the new iPhone has given many supporters of NFC a headache.  No announcement of NFC support in iPhones this year, the year before, or the year before that.  NFC is limited to the very small group of new Android phones.  Is that ubiquitous enough to take off?  ISIS would like you to think so as I have written about in here before (search the tags for ISIS and click on that tag).

This article speaks to yesterday's non-announcement:

http://www.computerworld.com/s/article/

Here is a snippet from the article:

Apple has once again dismissed the mobile wallet and data-sharing capabilities of near field communication (NFC) technology. Meanwhile, NFC is being used in dozens of new Android phones, such as the Samsung Galaxy S4, and in phones running the BlackBerry and Windows Phone operating systems.
Apple's decision is clearly the result of a long-term competitive strategy based on a projection of how the mobile payments business will evolve. The move serves to benefit Apple most of all, analysts said.
Happy reading,

J.W. Gant

**UPDATE**

Bit more worth reading.  The national rollout of ISIS is relying on a NFC jacket for iPhones.  Yeah right.  As this article says:

“A case needs to be sold and distributed to consumers, then it needs to be installed on the phone and then consumers need to start using it,” said Rick Oglesby.

Never going to happen in large numbers.  Here is the entire article:

http://www.mobilecommercedaily.com/isis-jerry-rigs-iphone-mobile-payments-in-bid-for-users

Happy reading.

No comments:

Post a Comment