10 Inspiring Uses of Mobile in Retail
This is really a great piece. The examples are fantastic.
One really stood out to me:
Meatpack: Hijack
This one is genius and resulted in the 'hijacking' of more than 600 customers from rival retailer's stores, who must have hated it.
Meatpack is a shoe store in Guatemala, known for its edgy style and for being down with the kids.
It used GPS technology to detect users of its app when they were in competitor stores, before sending them a message with a discount.
It would start at 99% and drop by 1% every second. So, the faster users got to a store, the better the discount.
Are you kidding me??!!?? Customers were literally running out of the store to go to Meatpack, sprinting across the mall to get their discount.Brilliant!
Here is the complete article including a YouTube clip of the Meatpack example:
http://econsultancy.com/tn/blog/63446-10-inspiring-uses-of-mobile-in-retail
Happy reading,
J.W. Gant
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