I've written extensively about the miss-categorization of tablets as "mobile" devices. If these aren't truly mobile devices then how are people using them?
CMO.com has some data on this.
http://www.cmo.com/content/cmo-com/home/articles/2013/8/13/_15_must_know_stats_.html
The article is titled 15 Must Know Stats About Tablets.
Here is a snippet from the article:
Tablet devices have been officially proclaimed the "lean-back" device, and this means many new opportunities for engagement with consumers. While often compared to and even referred to as mobile devices, tablets aren't mobile at all. The majority of people aren't using them to shop in-store or get information on the go either.
The truly interesting question is how do small form factor tablets, sometimes called "phablets" fit in to the usage data? A reasonable assumption is the usage is a mix between what we are seeing from smart phone users and tablet users. Until a study is done, however, we won't know how the mix plays out. Meanwhile it is useful to study usage data for both smart phones and tablets.
J.W. Gant
**UPDATE**
Flurry.com is out with a good study of iPhone vs. iPad usage.
http://blog.flurry.com/bid/99859/The-Who-What-and-When-of-iPhone-and-iPad-Usage
Lots of excellent information in there that helps us differentiate between truly mobile usage and tablet usage. By extension we can assume mini-tablet usage is somewhere in between.
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