Best Reading of the Day - Entry 0024 Multi-Screen Usage

Where do you use your phone and when?

What about a tablet?

A laptop?

A full-size personal computer?

Different time, different places, different "screens" or devices, and different goals seem to come together to craft behavior.  In your car driving down the interstate you are not likely to be using your smart phone to shop.  On your couch with your tablet in hand is a very different use case.

Google has researched this question, in early 2012, and with the recent announcement of the new Nexus 7 tablet and the pending release of a slew of 7" Windows 8 devices it seems like a good moment to think about this.  The research done in early 2012 precludes the November 2, 2012 Apple launch of the iPad Mini and the advent of the "phablet" world, not a phone not a tablet but both.  This research, therefore, can only start the conversation of screen usage but it is important nevertheless.

Here is the research paper:

http://www.google.com/think/research-studies/the-new-multi-screen-world-study.html

I hope you enjoy this research study as much as I did.

Happy reading,

J.W. Gant