Best Reading of the Day - Entry 0026 Nielsen on Mobile Usage

The Nielsen company is joining the list of companies studying usage behavior between devices.  The focus of this study is on the differences between tablets and smart phones.

http://www.nielsen.com/us/en/newswire/2013/a-mobile-shoppers-journey--from-the-couch-to-the-store--and-back.html

Good data in there overall.

The "Store Locator" functionality is revealing and helps distinguish between truly mobile devices such as smart phones and non-mobile devices (from a usage standpoint) such as tablets.

70% of smart phone users have used store locator functionality.  Only 41% of tablet users have done so.

The location is interesting.  56% of the store locator searches by smart phone users was during a commute and only 24% were at home.  This contrasts with tablet users: only 7% while commuting and 84% at home.  Which one truly a mobile device?

Happy reading,

J.W. Gant