Tablet eCommerce Crushing Smart Phone mCommerce

New research by MarketLive, an eCommerce platform provider, detailed in Mobile Commerce Daily states online commerce on a tablet device is growing 8 times faster than on smart phone devices.

Here is the full article that writes up the research:

http://www.mobilecommercedaily.com/tablets-reaffirm-commerce-might

Here is a bit from the article:

Tablets continue to drive significant gains in Web site traffic and ecommerce sales, with tablet traffic growing three times faster than smartphone traffic during the first half of 2013 and tablet revenue growing eight times faster, according to a report released today by MarketLive.

I've written about this before and fully expect to see this trend continue.  If you are in the business of building apps you have to know what platform relates to which services and build accordingly.  For retail merchants smart phone apps should focus on mCommerce only as a secondary concern, where tablet apps should focus on tCommerce first.

Happy reading,

J.W. Gant