BRotD - Entry 0264 Grocery App Usage Increase

Best Reading of the Day

Forbes.com has a great piece out about mobile apps and supermarkets.  That's something I know a little bit about as I led an effort for 3 years in that space.  They predict the apps will see a 50% increase in usage.  That is something else I know a little about having written a few papers on the subject.

Here is a snippet from the piece:

When the fridge is empty, and you are too tired to put on real clothes to go shopping, reaching for the phone to use a grocery app is an easy solution. You are not alone when you do this. According to a study from eMarketer, grocery app usage will grow by 50% this year, and 18 million Americans will order food this way. However, brick-and-mortar grocery stores are not going away and can take advantage of this industry shift.

Here is the whole story:

https://www.forbes.com/sites/lanabandoim/2018/09/11/grocery-app-usage-will-grow-by-50-what-this-means-for-the-industry/#752a389164dd

Happy Reading,

J.W. Gant