I am working to get my head around the impact Artificial Intelligence, machine learning, will have on our world so I'm pulling in any interesting article I see on the subject.
If you've watched even one episode of the landmark television series 'Mad Men' you'll have an appreciation of the work that goes in to creative decision making for advertising. Now let the machines do a big chunk of the work.
Here is a snippet from the piece:
Even though one of the main goals of digital marketing is to serve customers the right message at the right time, we all know what it’s like to be chased around the internet by an ad that’s completely irrelevant or just plain annoying. And that’s because deciding when and where to deliver that message, not to mention the labor that goes into creating the message in the first place, has long involved human guesswork. Granted, those guesses often come after rigorous testing, but those best tests are limited to the often slow-moving process human analysis. Until now.
Artificial intelligence has already transformed everything from the IT department to the customer service experience, and now, machine learning is on track to completely change the ways we think about ad creative.
Artificial intelligence has already transformed everything from the IT department to the customer service experience, and now, machine learning is on track to completely change the ways we think about ad creative.
Here is the full article, another excellent one from ClickZ:
https://www.clickz.com/how-ai-could-make-a-b-testing-a-thing-of-the-past/216302/
Happy Reading,
J.W. Gant
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