Are You Willing to Pay More for Your iPhone?

...and more ...

...and more ...

How did they do it?  How did Apple get us to pay more for our iPhones?

The most recent line of phones has one that finally topped $1000.  That's the price of a pretty good television and folks are lining up to pay that for a tiny computer your carry in your pocket.

Here is a snippet from the piece:

"Apple has been intentionally testing the price elasticity of its products in the past few years, and what it found is customers have an appetite for more expensive iPhones," said Wayne Lam, an analyst at IHS Markit.

The iPhone XS, which replaces the similar iPhone X, keeps the $999 price tag but is now in the middle of the new X-branded line, not on top.

Here is the full story:

https://money.cnn.com/2018/09/13/technology/apple-iphone-prices/index.html

Happy Reading,

J.W. Gant