Rethinking Your Brand App

The folks on the tech team over at Forbes have an opinion piece worth reading.

Here is a snippet from the piece:

Salesforce’s most recent State of Marketing report explains that marketing leaders are zooming in on the customer experience as a critical part of their marketing strategy. In the report, 68% of the marketing leaders surveyed said their companies are increasingly competing on the basis of customer experience and 64% are focusing more on providing consistency across every channel to accommodate changing customer expectations.

What can I say?  This "recent" report says the customer experience is critical?

Joking right?

Seriously.  Pulling my leg.

We have known for years you need to be where your customer is.  Starbucks has it figured out.

Still worth the read though.  Here is the full article:

https://www.forbes.com/sites/forbestechcouncil/2018/06/11/four-ways-to-rethink-the-brand-app-experience/#462f433d5e4e

Happy Reading,

J.W. Gant