You would have to ignore all of the news, business or otherwise, not to recognize the struggles of social media today. Not so well understood however is how this is impacting brands who utilize social media to interact with a large portion of their customers.
The Participation Age indicates brands are now co-created by potential customers. That mostly happens through social media. So if Facebook, Twitter, etc. are suffering? Yeap.
Read more here:
https://www.bizjournals.com/bizwomen/news/latest-news/2018/06/brands-blamed-for-social-medias-shortcomings.html
Happy Reading,
J.W. Gant
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