BRotD - Entry 0258 Retail and the Startup Competitors

Best Reading of the Day

The ultimate goal for the creators of goods, manufacturers and brand owners, is the direct to consumer relationship disinter-mediating the retailer that has gained so much power and leverage the last 40 odd years.  I've been very interested in this for a few years now and new stories on the subject catch my eye.

Similarly you see pure digital retail companies starting up as well. Think Amazon.com as it started out, not the behemoth it has become.

Here is a great little write-up that intends to help retailers understand the "digital native" company and what can be learned from the approach.

https://www.mytotalretail.com/post/digital-native-brands-the-almost-new-face-of-modern-marketers/

Here is a snippet from the piece:

There's lots of buzz surrounding digital-native brands and what's making them so disruptive and relevant today. While the definition of digital native is evolving, they are companies that launch as web-only retailers with the belief that superior technology can be a differentiator. They often engender loyalty by projecting authenticity and effectively leveraging social media. More importantly, they believe in a few core operational traits that can serve as a template for larger companies to try to emulate.

The modern retailer has a whole new series of competitors and threats to it. The savvy management group will be looking at all of these and determining the firewalls to place, the areas to compete directly, and the technology investments to make (once the best people are in place) to remain competitive and give customers what they want.

Call it 'Bricks & Mobile' or all it 'Omnicommerce' or anything else you want just be where the customer wants and needs you to be.

Happy Reading,

J.W. Gant