Tuesday, August 22, 2017

Small Towns and Walmart

The story of this little Massachusetts town really caught my eye.  Not only for the urban planning aspect but for the small business savvy and differentiating strategy.

Well worth the read.

Here is a snippet from the piece:

Downtown Hudson was quiet when Michael Kasseris stepped out into the late night air in 2012.

Behind him was a Main Street space that had once housed a printing shop, a bagel shop and a gifting shop.

His uncle owned the building. Kasseris and his two business partners had just opened Rail Trail Flatbread Co. -- a trendy new restaurant featuring wood-fired pizza and craft beer.

He looked around. The downtown stores, tucked inside historic brick buildings, were empty. The parking spaces were empty. There was no foot traffic.

He and his friends were investing everything they had into this place.

In a moment of panic, Kasseris thought, "What are we doing building a restaurant?"

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