Tuesday, August 8, 2017

AI Comes to Online Retail

What's the next big thing?

Artificial Intelligence, or machine learning, is definitely coming as big wave of impact.

This little article caught my eye for that reason.

https://econsultancy.com/blog/69292-this-online-retailer-uses-ai-for-product-categorisation-here-s-how/

Here is a snippet from the piece:

LovetheSales.com was founded in 2013 and is a retail sales aggregator where consumers can find more than a million sales items from hundreds of retailers.

Machine learning is used to classify these products, tagging them to enable the website to sort them into the right categories and to show a user products they may be interested in.

[Founder Stuart McClure] explains the need for a machine learning-led approach:

“Given that we’ve got that massive catalogue of products that can change and shift very quickly - as products on sale can change in price or sell out - we recognised that we needed a pretty clever tool."

Happy Reading,

J.W. Gant

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