Me?
Others?
Yeap.
Kellogg's has opened a "Cereal Cafe" to very positive word of mouth (so the story says). Wow.
Here is a snippet from the piece:
Kellogg's expanding cereal cafe concept in New York City is part of a larger trend of CPG companies opening stores in order to market their products directly to consumers.
While traditional methods of CPG brand extension may involve, say, developing new products, this new form of extension calls for brands to extend into a service experience at a store. This type of branding can be beneficial for CPG companies looking to stay ahead of evolving consumer preferences.
Here is the whole story:
https://retailleader.com/kellogg-takes-cpg-brand-extension-new-level
Happy Reading,
J.W. Gant
While traditional methods of CPG brand extension may involve, say, developing new products, this new form of extension calls for brands to extend into a service experience at a store. This type of branding can be beneficial for CPG companies looking to stay ahead of evolving consumer preferences.
Here is the whole story:
https://retailleader.com/kellogg-takes-cpg-brand-extension-new-level
Happy Reading,
J.W. Gant
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