Reinventing Printed Publications

I recently subscribed, digitally, to the Washington Post and was struck by the mobile app experience on my iPad.  Had I known how good it was I probably would have subscribed sooner and that struck me.  Traditional media publications are reinventing themselves and some are having great success.  The Washington Post just posted a profitable quarter, hugely profitable, and announced the hiring of many dozens of journalists.

So maybe the traditional newspaper isn't dead yet. What I really love about this app is how it respected but updated the traditional newspaper browsing experience.  Just like reading a paper you merely continue "turning the page" to get deeper and deeper yet you have sections ready to grab as well.  Take a look:

Here is a little story on that mobile app:

http://www.talkingnewmedia.com/2015/07/14/first-look-at-the-new-the-washington-post-app-for-ios/

Here is a snippet from that piece:

...the new iOS app for The Washington Post cannot be expected to radically change the formula. What it can do, however, is play around with design and navigation, rethinking the way it wants to present its content.

Here is a great story on how the New Yorker is reinventing itself:

https://www.poynter.org/2017/how-the-new-yorker-brought-the-soul-of-the-magazine-to-the-web/447007/

Here is a snippet from that piece:

...The New Yorker has undergone a massive digital remaking. It's established a separate web operation that's unchained writers and editors from the time-intensive print edition. It's colonized platforms like podcasts, YouTube, mobile applications, Instagram and Snapchat. And it's built a digital staff of about 40 people, hiring several full-time journalists tasked with writing primarily for the website.

The north star for this transformation: Breathing the soul of the 92-year-old magazine onto the internet without compromising its essence.

Happy Reading,

J.W. Gant