http://www.cmo.com/adobe-digital-insights/articles/2017/1/13/adi-holiday-2016-recap-report.html#gs.Yil4GAs
Here is a snippet from the piece:
The 2016 holiday season couldn’t have ended on a happier note, with retailers watching $91.7 billion in online revenue flow in, for an 11% increase year-over-year.
To no one’s surprise, three days that stood out among the rest were Thanksgiving, Black Friday, and Cyber Monday, with Black Friday and Cyber Monday each exceeding $3 billion in online sales. What was surprising, however, is that Black Friday online sales grew the most (21.6% YoY), while Cyber Monday’s sales grew just 12.1% YoY. At that rate of closure, Adobe Digital Insights (ADI) expects Black Friday to surpass Cyber Monday in online sales this year.
According to ADI, search boosted Black Friday performance.
Happy Reading,
J.W. Gant
To no one’s surprise, three days that stood out among the rest were Thanksgiving, Black Friday, and Cyber Monday, with Black Friday and Cyber Monday each exceeding $3 billion in online sales. What was surprising, however, is that Black Friday online sales grew the most (21.6% YoY), while Cyber Monday’s sales grew just 12.1% YoY. At that rate of closure, Adobe Digital Insights (ADI) expects Black Friday to surpass Cyber Monday in online sales this year.
According to ADI, search boosted Black Friday performance.
Happy Reading,
J.W. Gant
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