In-store Shopping Still a Thing for Mobile Shoppers

Interesting piece, though some argue broad generational definitions such as "Generation Z" are not useful or actionable.  As an amateur historian I think of broad generational changes that are useful when examining a people. For example, a person who's formative years occurred before the automobile was generally available would have formed certain habits around their lives that would be unrecognizable to the post-automobile generations.

This article certainly continues the thread of thought around the ongoing necessity for brick & mortar stores, just not for everyone all the time for all of their needs.  Some shopping will migrate to online, some will not.  Looking at a purely digital/mobile generation helps us see what the world is becoming as they have no pre-conceived notions around what they should or should not be doing.

Here is a snippet from the piece:

While the youngest generation of shoppers is the one most accustomed to life online, a report from IBM shows that shopping in-store is still important to them, with 98 percent making purchases at a physical store.

This piece of data will be helpful for retailers looking to target Generation Z as they grow into marketable consumers. While mobile will remain paramount to targeting them, it will have to work in tandem with physical shopping experiences.

Here is the full article:

http://www.mobilecommercedaily.com/despite-mobile-savviness-98pc-of-gen-z-still-shop-in-store

Happy Reading,

J.W. Gant